Mukunda Goswami Sanga

A moment's association is the most precious gift...

Founder-Acharya: His Divine Grace
A.C. Bhaktivedanta Swami Prabhupada

Quality over Quantity

It's been argued that quality needs to be obtained first and that quantity will automatically follow. While many may not agree, the importance of this is not to be off-handedly cast aside. Srila Prabhupada himself advocated this at least once. In a lecture, he cited a "confectioner's shop" in Delhi which produced things in pure ghee (as opposed to "dalda" an inexpensive oil used in India in place of ghee, primarily to increase profit). He said, "? there is confectioner's shop. He rigidly prepares in pure ghee all the sweetmeats. So you'll find always hundreds of customers there. And there are by the side of that... dalda manufacture. It is not... People are still prepared to pay sufficiently if you give pure thing. So our this Krsna consciousness movement is presenting Bhagavad-gita as it is. We have not manufactured anything. While I started this movement in America, some friend suggested that 'You are writing International Society for Krishna Consciousness. Why not make it God consciousness. It will be accepted by everyone.' God is Krsna. There must, there must be clearly stated: "Krishna consciousness." I don't mind if nobody accepts it, but there must be 'Krsna.' I was that "friend" who suggested "God consciousness."