Being Krsna conscious means being in a state of Samadhi always remembering Krsna and never forgetting Him – the rule Rupa Goswami says transcends all others. In Bhagavad-gita Lord Krsna says, “Therefore, Arjuna, you should always think of Me in the form of Krsna and at the same time carry out your prescribed duty of fighting. With your activities dedicated to Me and your mind and intelligence fixed on Me, you will attain Me without doubt.” (8.7)