‘Meme’ (rhymes with ‘gene’) philosophy ultimately declared there is no such thing as a soul or personhood, only ‘memory,’ from which the recently coined word ‘meme’ is derived. A meme, unlike a gene, is based on self-replicating memory units, cells, or instincts, but memetic philosophers do not accept the existence of the ego, ‘me-ness,’ selfhood, or the atma. Memetic philosophy holds that we are not simply a bundle of electromagnetic impulses, not a cluster of genes or genomes, but a collection of memes, or ‘memories.’ Go figure.