Creating a Taste

One of Srila Prabhupada’s greatest achievements is that he ‘created’ something from nothing. That is, he ‘created’ a taste for Krsna consciousness, where there was none. He acknowledges this himself: “Because at the present moment there are sudras, they are lacking taste. But our propaganda is, by some way or other, even they are sudras, even they’re demons, we are creating the taste. That is our Krsna consciousness movement. Even there is…, there is no taste for vasudeva-katha-ruci, still, our process is so nice that we create the taste. Nobody was interested in Krsna consciousness, but there are thousand now. How? Because we are trying or we have created the taste, by this process. The process will be explained in the next verses very nicely, but the main principle is to hear.” (from a lecture on Srimad Bhagavatam Canto 1, chapter 12, verse 16, spoken in San Francisco on 19 August, 1972).