Another naivete sweeping student communities worldwide is the notion that their grass movement activism (devoid of Krishna consciousness) will create a groundswell that will stop genetic modification in foods. Unfortunately the propaganda war is being won by the GMO people, who have large amounts of discretionary capital at their disposal and who can advertise pervasively in magazines, on TV and in the newspapers. Subtle but pervasive advertising can lull millions of citizens into thinking GMO crops are all OK for farmers and consumers.