That Krsna consciousness is a naturally occurring phenomenon within every living entity is a fact we often forget. A Caitanya Caritamrta verse says it beautifully: nitya-siddha krsna-prema `sadh ya’ kabhu naya, sravanadi-suddha-citte kara ye udaya. “Pure love for Krsna is eternally established in the hearts of living entities. It is not something to be gained from another source. When the heart is purified by hearing and chanting, the living entity naturally awakens.” CC, Madhya 22.107