It’s been said that the sound of one’s own name is the sweetest sound in the world. Even a Srimad Bhagavatam verse indicates who our dearmost object is. “It is only by contact with the self that one’s vital breath, intelligence, mind, friends, body, wife, children, wealth and so on are dear. Therefore what object can possibly be more dear than one’s own self?” (10.23.27 – Lord Krsna speaking to the wives of the Brahmanas)