Love and affection, often thought to be the exclusive province of sentimentalists, “bleeding-heart liberals,” lilly-livered cowards and the like, is why Srila Prabhupada sometimes left it out of the equation when propagating Krsna consciousness institutionally (form). One of the ways Srila Prabhupada showed that love and affection (substance) would always have to be an essential component in preaching is found in an instruction he once gave to Prabhavisnu Maharaj. He told him to “preach with the courage of a British soldier and the heart of a Bengali mother.”