Mahanidhi Swami once referred to Vrindavana as a “Queendom,” implying it is the place of Radharani. On Radhastami in London Srila Prabhupada explained why Vraj residents call out to Radharani more than to Krsna: “Therefore in Vrindavana you’ll find all the devotees, they’re chanting more Radharani’s name than Krsna’s. Wherever you’ll go, you’ll find the devotees are addressing, “Jaya Radhe.” You’ll find still in Vrndavana. They are glorifying Radharani. They’re more interested, worshiping Radharani. Because however fallen I may be, if some way or other I can please Radharani, then it is very easy for me to understand Krsna.”
Why “Radhe, Radhe” in Vrindavana?