It’s comforting to note that Krsna’s Name is non-different from Krsna Himself – that He is so easily accessible. Srila Prabhupada writes, “For example, here in this material world, if we are thirsty and we want water, simply repeating “Water, water, water, water,” will not satisfy our thirst, because this word has not the same potency as water itself. We require the water in substance. Then our thirst will be satisfied. But in the transcendental, absolute world, there is no such difference. Krsna’s name, Krsna’s quality, Krsna’s word-everything is Krsna and provides the same.” (from The Reservoir of Pleasure)