Mukunda Goswami Sanga

A moment's association is the most precious gift...

Founder-Acharya: His Divine Grace
A.C. Bhaktivedanta Swami Prabhupada

Association is the Cause of Acquiring Qualities"

In the purport to 1.12.24 Srila Prabhupada expertly and poetically states the importance of association. He writes: "foolish people do not know that association is the cause of acquiring qualities. Association with fire makes an object hot, even in the material sense. Therefore, association with the Supreme Personality of Godhead makes one qualified like the Lord?To follow the instructions of the Lord is to associate with the Lord."