Having been asked to speak on "The Advent of Krishna" at a Janmastami lecture, Srila Prabhupada made a heartfelt appeal to his audience by concluding his talk as follows: "But it is Caitanya Mahaprabhu's mission. He says any Indian, bharata bhumite manusya janma, if he's human being, he must make his life perfect by taking advantage of this Vedic literature and distribute the knowledge all over the world.... kindly cooperate with this movement, and try to make successful your life and others' life. That is the mission of Krsna, advent of Krsna." (London, 21st August, 1973)