There are two well-known phrases said to have originated from Srila Prabhupada. One is “cultural conquest,” and the other is “Books are the Basis, Preaching is the Essence, Purity is the Force, and Utility is the Principle.” Although I have not been able to turn them up in the Bhaktivedanta VedaBase, I did find these two personal exchanges: 1. Room conversation excerpt on July 10, 1976, New York: Hari-sauri: This opening comment in this magazine is very good, it says, “What is surprising about the International Society for Krishna Consciousness is not its conquest of the West, the USA in particular. The cultural impact of this institution, borne on the shoulders of Westerners in the main, has already reached amazing proportions in India.” Prabhupada: That is my policy. 2. And this exchange, which took place on February 25th, 1977 in Mayapura: Tamala Krsna: It’s the same price here also, about a dollar a pound. Hari-sauri: That’s not pure ghee. That’s dalda. Prabhupada: That is not pure ghee? Hari-sauri: No. That’s dalda. Tamala Krsna: Pure ghee is… Prabhupada: Pure ghee is not available. So at least we can import pure ghee for our own use. If possible, we can sell also. At least for our own centers, food distribution. Pancadravida: Srila Prabhupada, when we first got to Argentina it used to be for three dollars you’d get five kilos of butter, or for a dollar you got, like, twenty-four quarts of milk. Prabhupada: Australia. Bali-mardana: No, Argentina. Prabhupada: Argentina, oh. Bali-mardana: There is also many cows… They produce many cows there. Ramesvara: They have the reputation in Argentina of killing more cows than any country in the world. Prabhupada: No, because they do not know what they will do except killing. Pancadravida: They have twenty million people, and they have sixty million cows. That’s the estimate I heard, three cows for every person. Trivikrama: He has brought you one Chinese script. Hari-sauri: What does it say? Devotee (3): This is Chinese character scroll. It says, “Books are the basis, preaching is the essence, utility is the principle, and purity is the force.” It was translated wholly by myself, and the characters were written by… Prabhupada: Is that all right? Devotee (5): I can read, but I don’t write. Ah… That’s not purity. It should be… It’s not so exact. Prabhupada: What did he say in the trans…? Devotee (5): It’s cleanliness rather than purity. Bali-mardana: He has translated purity as “cleanliness,” not quite exact.